Staging Your Home: How to Make Buyers Fall in Love
With these tips and tricks, your house will be swoon-worthy in no time.
All the world’s a stage, said the Bard.
That includes your house. Which is for sale. And thus needs to look bee-yoo-tee-ful.
Staging entails hiring experts with a flair for interior design. They reimagine your living space and give your house a makeover so that it gets “oohs” and “aahs” from the buying masses.
Great staging isn’t an insurance policy — there’s no guarantee it will bring in more money when you sell your home — but it’s an important marketing tool. It presents your house in a flattering light and helps you compete at a favorable price.
Staging also leads to eye-catching listing photos, which are especially valuable given that most home buyers begin their search by scrolling through listings online.
So, are you thinking about hiring stagers for your home? Here’s what to consider.
Staging Really Does Help. Like, a Lot.
But you don’t have to take our word for it. A recent survey from the NATIONAL ASSOCIATION OF REALTORS® revealed that:
- 77% of buyers’ agents said staging makes it easier for their buyer to visualize the property as their future home.
- 39% of sellers’ agents said staging a home greatly decreases the amount of time a house is on the market.
- 21% of sellers’ agents said staging a home increases its dollar value between 6% and 10%.
Before You Stage, Budget Accordingly
Staging costs vary depending on where you live and how many rooms you’re staging. On average, home sellers pay between $302 and $1,358 for staging, according to HomeAdvisor.com. If your house is empty because you’ve already moved, you might also have additional expenses for renting furniture and other homey decorations to make it look lived-in.
Many stagers offer consultations for as low as $150, Fixr.com reports. Using the advice, you learn during the consultation to try DIY staging may be your best option if you’re on a tight budget. Listen for tips on how to use the furniture and decor you already have to show off your home’s best assets.
For the Best Results, Declutter
Spoiler alert: No buyer wants to walk into a messy house.
So, take time to clean and declutter your home. Organize everyday household items into crates and keep them out of sight. Stow away seasonal decorations. Make time for — or invest in — a whole-house cleaning, including carpet shampooing. Change light bulbs, finally make those minor repairs, and add a fresh coat of paint to any room that needs it. Clean out closet spaces — because buyers will want to check out the closets.
Also, worth considering? Removing personal items from view. The goal is to neutralize the space and help home buyers imagine themselves living there.
Yes, we did just tell you to clean out your closets. So where are you supposed to put all this stuff? If you don’t have a discrete place to tuck things away, consider renting a storage unit.
To Find the Right Stager for Your Home, Ask Questions
If your agent doesn’t offer staging services, he or she can likely recommend local stagers for you to work with. Before you hire a stager, it’s best to interview at least three candidates in person. You’ll want to get a sense of how much they charge — and whether they have good taste.
To do your due diligence, here are 10 questions to ask prospective stagers:
- On average, how many days were your staged homes on the market last year?
- What price range do you typically work in?
- What styles of homes do you usually stage?.
- What formal training have you received?
- Do you have insurance?
- Can I see your portfolio?
- Do you select the accessories, furniture, and paint for the homes you stage, or do you collaborate with other experts?
- What are your rates?
- What’s your availability?
- Can you provide contacts for past clients?
Focus On the Rooms That Count the Most
Staging the rooms where people tend to spend the most time usually makes the biggest impression on buyers.
Keep in mind that you’re not going for an HGTV-worthy overhaul: Even small touches, like putting fluffy towels in the bathroom or replacing shabby throw pillows in the family room, can make your home that much more attractive.
Oh, and BTW: Stage Your Yard, Too
Your house has to look its best — inside and outside. After all, buyers form their first impression when they pull up in front of your home. It’s no surprise, then, that curb appeal can increase your home’s sales value up to 17%, a Texas Tech University study found.
If you’ve never had your yard professionally landscaped, now may be the time to do it.
Professional landscaping, however, can cost a lot. You’re aiming for polish, not a new garden of Versailles. If budget is a concern, start with these DIY improvements:
- Plant blooming flowers and fresh greenery. Even if it’s winter, you can add colorful winter blooms and seasonal touches such as garland or lights.
- Mow the grass.
- Reseed bare patches of lawn and add fresh sod, as needed.
Then move on to these easy upgrades to your home’s exterior:
- Wash the front windows.
- Power wash siding and walkways.
- Repaint or stain porches and stairs, as needed.
- Make sure house numbers are easy to see, visible, and pretty.
- Make sure important outdoor features such as the front door, porch, and sidewalks and paths are well lit. (If not, install new fixtures or lighting.)
Even basic upgrades — like laying fresh mulch, changing porch lights, or installing a new mailbox — can help a buyer fall in love at first sight.
Just wait ’til they come inside and see what else you’ve done with the place.
Read the full article at Houselogic.com